Ep. 1 | Educating Modern Print Buyers

The Print & Pkg Lab - Practical conversations for print and packaging professionals - Powered by PIA MidAmerica

Ep. 1 | Educating Modern Print Buyers | Thrive: Marketing

Jan 09 2026 | 00:16:37

00:00 / 00:16:37

Show Notes

Today's print buyers have more information than ever before. They research vendors, compare options, read reviews, and often form opinions long before speaking with a sales representative. Understanding modern print buyer behavior is essential for building trust, improving marketing performance, and creating meaningful customer relationships. In this episode of Thrive: Marketing, we explore how print

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